Experience
Aug. 2023 — Present
Senior Insight Associate & Asst. Manager of Global Partnerships
Olson Zaltman
- Uncover insights for Fortune 500 clients (General Mills, Amazon, Pfizer) to ground brand positioning in consumer psychology
- Synthesize large volumes of qualitative data into strategic narratives for brand positioning, creative refinement, and innovation
- Developed custom AI chatbots using proprietary methodology to accelerate analysis & delivery
July 2022 — Aug. 2023
Insight Associate
Olson Zaltman
- Moderated 200+ ZMET IDIs to uncover consumers' unconscious emotions, behavioral drivers, and relationships with brands
- Synthesized consumer language and imagery into strategic narratives guiding brand and creative direction
Sept. 2021 — May 2022
Graduate Student Researcher
UPS
- Executed customer segmentation across small and medium-sized businesses using various methodologies
June — Aug. 2020
Brand Creative Coordinator Intern
Nike
- Collaborated on creative for Kaepernick's C-7 Triple Black Jersey for social justice awareness
- Developed strategy for #IfYouHaveABody influencer campaign for body positivity
- Created a guide for Brand Creative outlining structure and ways of working to promote cross-functional alignment & communication
Education
2021 — 2022
MS Marketing Research
University of Georgia
Facebook Graduate Assistantship
2017 — 2021
BA Communication Studies
University of Georgia
English Minor, Bernard Ramsey Scholar for Academic & Athletic Excellence
Oct — Dec 2025
Strategy Bootcamp
Miami Ad School
Top Dog Finalist & Pitch Winner
Athletics & Leadership
Aug. 2017 — May 2022
NCAA Division I Equestrian Team
University of Georgia
- SEC Champions 2018, National Champions 2021
- Dedicated 20+ hours a week to practice, training, & travel while balancing a full course load & grad school responsibilities
- Cultivated a philosophy that the best work happens when many brains collide — thriving on team strategy, feedback, and collective problem-solving
July 2019
Cannes Lions Festival of Creativity
Cannes, France
- Attended the world's premier advertising festival, learning from top global creatives and strategists
- Gained firsthand exposure to world-class strategic thinking and the intersection of creativity and brand storytelling
Core Skills
Deep Consumer Insights
Brand Strategy & Storytelling
Moderation
Behavioral Science
Qualitative Research
ZMET Methodology
AI Development & Trend Analysis